AI and user pain
Where generated interfaces become generic, confusing, inaccessible or disconnected from the problem they should solve.
Research
Find out what helps before you build.
We study user needs, established patterns, accessibility and AI-generated design so important choices can be based on evidence rather than assumptions.
Patterns and conventions
What established products and platforms already do well, and when using a proven approach is better than inventing one.
Accessibility
How keyboard use, focus, contrast, zoom, motion and assistive technology affect the product experience.
Tools and ecosystem
Which tools are useful for the work, without letting a particular provider dictate the product architecture.
Research changes decisions.
Useful findings become requirements, design rationale, benchmark inputs or validation rules when their implications are clear.